Recently, 21st Century Business Herald, a renowned Chinese financial magazine, and the 21st Century Academy Finance Research Centre cooperated with other domestic research authorities to jointly organize the selection of the second "Golden-Shell Award of Finance", which aims to reward organizations of excellent financial management. According to the announced results, ICBC's private banking business won the award of "Annual Best Private Banking Team" due to its innovative business philosophy, outstanding performance of client development, and the increasingly growing brand impact.
During the past year, as the first private banking business franchisee approved by China Banking Regulatory Commission, ICBC's private banking team has been adhering firmly to the philosophy of "honest and steady business", and has forged brand-new business models featuring innovation and development: from identifying the "Core-Satellite" strategy to the continuous extension of "travelling merchant" model, from its own R&D of "Elite-Win" series of exclusive private banking products to the invention of asset custody management service, from the construction of non-financial value-added service platform to the promotion of a comprehensive process of refined remote service, and from deepening interaction within ICBC to the active exploration for external opportunities of cooperation.
Consequently, the team has won positive recognition from its numerous clients and the public as well.
ICBC's official said, this special award of "Chinese Financial Leaders" will serve as great impetus to spur the ICBC private banking team to set up higher goals and to further progress in terms of client development, asset management, product innovation, brand service, etc. The team's next target is to work strenuously for winning the "Best Domestic Private Banking Award".
