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ICBC Launches Mobile Banking (WAP) Promotion

ICBC Launches Mobile Banking (WAP) Promotion

Write: Karuah [2011-05-20]

ICBC launches a promotion campaign of mobile banking (WAP) from May 15th to the end of December, 2009, themed "connecting your mobile phone with ICBC for enjoying a splendid life with more imagination and freedom". The campaign aims to reward our immense number of clients for their long-term loyalty and support, as well as to further satisfy their demand for mobile financial service. Clients who subscribe to ICBC mobile banking service during this period of time will be able to enjoy a whole package of favorable terms and high-quality financial services.

The current promotion will last for a considerably long duration, and it features substantially favorable terms, multiple forms and abundant prizes. First is the mobile banking five-tier discount policy, which specifies that clients who register or use ICBC mobile banking (WAP) service during the promotion can enjoy the following five favorable terms: first-year service fee waiver, 20% discount of remittance commission, 20% discount of fund application fee, 20% discount of USB-Shield, and special prices for mobile phone purchase.

Second is the mobile banking lottery. During the time period, clients can participate in three lottery events, namely, "New Account Award", "Transaction Award" and "Annual Award". Participants of the lottery may win valuable gifts such as mobile phone recharge cards, laptops, digital cameras, and mobile phones.

Besides, at the end of the year ICBC will also award the "ICBC Mobile Banking Lucky Prize" to ten random clients by lottery, each of whom will win a surprise gift package worth of RMB 4,999.

Along with the rapid development and wide spread of 3G technology, the demand for corresponding financial service is on constant rise. ICBC has precisely sensed the new changes and timely launched mobile banking (WAP) business so as to cater to our clients' continuously evolving demand for sophisticated financial service.

ICBC's mobile banking (WAP) business provides clients with online access via mobile WAP to services such as account inquiries, remittance, inter-phone transfer, bill payment, fund trade, gold trade, and T-bond trade. The promotion, characterized by its convenient, simple, secure, and practical operations, targets to meet clients' need for maintaining daily life and wealth management in all dimensions.

Since ICBC launched mobile banking (WAP) at the end of July, 2008, it has already won wide recognition from its clients due to effective service and strong functions. The business has been developing speedily, with the number of clients already exceeding three million. Meanwhile, the fast development of ICBC's mobile banking business has also gained applaud from both media and clients. In an online voting earlier this year organized by 3g.cn, the largest mobile phone portal in China, ICBC's mobile banking service obtained the "The Best Financial Application Award" of mobile banking.

ICBC's officer responsible for the promotion says that in the future, ICBC will further strengthen its efforts in marketing and promotion, and accelerate product R&D and innovation. ICBC strives to provide our clients with mobile banking service that is stronger, more convenient and more favorable.