Facing the complex market environment against the background of international financial crisis and global economic depression, ICBC has been committed to fulfilling its social responsibility to facilitate the robust development of enterprises by taking advantage of e-banking channels and implementing a series of effective measures.
"Banking@Home" is the leading brand of ICBC's personal and corporate e-banking business, which enjoys a high reputation as e-banking service expert at home and abroad and great popularity among the clients. To further reduce the financial costs for our corporate clients and enhance their financial management, ICBC has taken a set of measures.
By detecting the enterprises' "core" needs, ICBC has accelerated its product innovation. Targeting the large-scale group enterprise, ICBC has developed and launched the online inter-bank fund management system and achieved the direct link between the group enterprise and different banks, which provides comprehensive inter-bank fund management services including budgeting and settlement for clients' accounts.
On the other hand, ICBC has introduced the online financial management software tailored for small and medium-sized enterprises, satisfying their demands for enhancing the financial management level.
In addition, ICBC has sought win-win cooperation with our clients and executed marketing promotion programs. Targeting the large group enterprises, the marketing campaign "Alliance between Giants; Internet Banking Accumulating Wealth for You" was launched. While targeting the small and medium-sized enterprises, the campaign "E-touching Turning Stone into Gold, Internet banking Accumulating Wealth for You" was carried out. Such programs have brought more favors and high-quality services to our clients who choose to open and use ICBC Corporate Internet Banking services.
As the saying goes, nothing is impossible to a willing heart. The measures taken by ICBC have also cultivated remarkable fruits. According to the statistics, clients of ICBC Corporate Internet Banking have increased rapidly since the beginning of this year. The total number had reached 1.673 million by the end of May, taking the lead in the e-banking industry. The percentage of Corporate Internet Banking clients in all corporate clients has also risen to 50.4%, which marks that the core client group of ICBC Corporate Internet Banking has already established.
At the same time, the numbers of Personal Internet Banking clients and Mobile Banking (WAP) clients have also been climbing steadily. From January to May, Personal Internet Banking clients had increased by 8.006 million, reaching 64.724 million; Mobile Banking (WAP) clients had increased by 3.129 million, arriving at 3.677 million.
