World Brand Lab recently released the ranking of "500 Most Valuable Brands in China, 2009" and ICBC tops the ranking with the brand value for RMB 125.086 billions. It is reported that is the first time for the financial brands to lead the ranking since the birth of this selection.
According to the introduction, World Brand Lab began to initiate and release "500 Most Valuable Brands in China" since 2004. The Lab calculates the current value of a brand through the comprehensive measurement of some factors such as profit level, profit tendency, degree of the brand's contribution to income as well as risks of market and industrial competition environment. In 2009 ICBC's brand value jumps by RMB 60.46 billions and its rank lifts 8 in comparison with the last year.
World Brand Lab believes, face the huge challenge of global financial storm, ICBC's wise operation strategy and high risk management level ensure the constant enhancement of the performance; the fast healthy development of all business lays a foundation for ICBC's prominent performance; the strong client base, efficient distribution networks and diversified product structure facilitate the diversified innovative development of its intermediate business; and the persistent shifts of the operation mode and the development method greatly enhance its efficiency of operation and ability of sustainable development.
