Recently the "Fund Channel" of ICBC website has been entirely revised, in order to better meet the demand of the investment and finance market. The new page of the channel aims to forge a new world of modern financial services, so as to help fund investors to gain the basic knowledge of fund more comprehensively, to accurately grasp the market dynamics, to optimize the allocation of fund asset, and ultimately to reap better returns of investment.
It is introduced that the new version of "Fund Channel" has realized breakthroughs in the aspects of page design, data function, information interaction, investor education, and column innovation. In terms of page design, it adopts the currently most prevalent form of 1024*768 widescreen display, which is featured with succinctness and clarity, hence providing clients with more comfortable browsing experience.
In terms of data function, it adds a series of new functions, such as fund fuzzy inquiry, fund rating list, fund dividend rating, etc., all of which offer clients abundant data for reference of investment decision-making. In terms of information interaction, the newly added column of "Fund Interaction" demonstrates a group of stories about individual fund investment as well as cases of individual fund purchase, so that clients can share and learn investment experience from each other.
In terms of investor education, the specially designed column of "Fund College" provides rich content including Fund Investment Guide, Fund Investor Learning Book, Fund Basic Knowledge, etc., all of which are useful guide for clients to start fund investment. In terms of column innovation, the page launches a number of new columns, such as "Special Recommendation", "I Show My Fund", and "Wonderful Video", which further enrich the forms of client service.
What's worth mentioning is that the one-stop service of "Fund Supermarket" enables clients to immediately complete online purchase after choosing a fund.
According to the ICBC official who is responsible for the website, to promote the "Fund Channel" of ICBC website is a sound attempt for the exploration of online financial service model. In future, ICBC will constantly stick to the service principle of "Client First, Market Oriented", and continue the revision of other pages of ICBC website based on the guidelines of innovation and top-class standard, so as to improve the professionalism, intelligence, and personalization standard of ICBC online financial service, hence building in all dimensions a comprehensive financial portal that is "most popular and esteemed".
