In order to meet customers' demand for professional, diversified and personalized financial services and to develop a platform for comprehensive wealth management, ICBC Website has recently revised the Wealth Management Channel. It is reported that the latest revision is the first significant transformation since the creation of the channel at ICBC Website.
Compared with its former style, new attempts have been made in aspects such as page layout, product display, customer interaction, VIP service and market data, so as to provide customers with financial services of wide-ranging, multi-layered and "one-stop" qualities.
According to an official in charge at ICBC Website, the new version of the Wealth Management Channel highlights the following features. First, the 1024 768 pixels display resolution in widescreen has been adopted, and the visual effects, which are fresh, concise, clear, and focused, will bring the customers better experience in browsing.
Second, wealth management products and products of fund, insurance, and bond have been collectively displayed, accompanied with query service for net assets value of wealth management products and funds. In this, customers are provided with rich information of products and convenient Internet financial service.
Third, specially launched interaction platforms such as "Wealth Management Plan" and "Editor's Studio" allow customers to participate and share their own stories and tips of investment, where they can also get wealth management plans specifically designed by experts. Moreover, the new version of Wealth Management Channel offers latest observations and perspectives of experts of the industry and analysis of hot issues of the market, to guide customers in investment.
Fourth, a special column for VIPs has been elaborately produced, that is "VIP Exclusive". This column provides all VIP services and product information, bringing brand new VIP experience for the customer. And fifth, the new version will provide timely information of market trends in stock, fund, gold, dollar exchange and bond, and wealth management tools such as market readers for securities and futures, so as to serve the customers with market data analysis of "one-stop" quality.
As the official further introduces, in the first half of this year, ICBC Website has been viewed for 3,030 million times. The website has taken the lead in the banking industry in China for years and has gained wide acknowledgement and high appreciation, entitled by authoritative institutions at home and abroad with many awards and prizes such as "The 2009 'Golden Web Award' of Chinese Local Banking Website", "The 2009 Best Integrated Consumer Bank Site of Asia", "The 2009 Best Integrated Corporate Bank Site of Asia", and so on. According to the official, ICBC Website will firmly grasp the service gist of "Customer-centered, and Market-oriented". With focus on creativity and service quality, ICBC Website will steadily promote the improvement of other website channels, try to provide better and more convenient Internet financial services, and develop to become the "most valued, most respected, and most popular" comprehensive financial service portal.
