The 17th China International Financial Services Exhibition and China International Exhibition on Financial Banking Technology & Equipment opened at the Beijing Exhibition Center on Sep. 2nd. As one of the participating financial institutions, ICBC not only set up an onsite booth of corporate image display, but also exhibited its various financial services in different exhibition areas, including those of small enterprises, bank card, e-banking, personal banking, international business, settlement and cash management, foreign exchange and gold trade.
During the event, ICBC demonstrated its products and services through the multiple means of light box display, video playback and foldouts, focusing on its innovative businesses, so as to reveal to the audience the bank s striking capacity of innovation and technological advantages.
According to the ICBC officials at the onsite booth, ICBC has been devoted to exploring professional business models for small and medium-sized enterprises since the recent years, hence striving to provide these enterprises with one-stop financial services through "professional officials, exclusive products and processes, and professional services".
In the exhibition area of small enterprises, ICBC highlighted its feature products specially designed for the emerging modern service industry, such as "Wisdom Loan Culture and Creative Corporate Loans", "Rental Loan Financing and Leasing Corporate Loans", and "Circulation Loan Logistics Corporate Loans".
Meanwhile, ICBC has also devised six small-enterprise credit product models, namely, "Energy Link", "Urban Construction Link", "Steel Trade Link", "Medical Link", "E-Link", and "Industry-Commerce-Property Link", for specific enterprise groups, so as to meet their different demands for credit.
In the E-Banking experience area, ICBC made full use of the modern service equipment to display its advantages and leading technology in the field of e-banking. Besides the traditional products of 95588 Telephone Banking, Internet Banking and Self-service Banking, the key exhibit--Mobile Banking (WAP) successfully attracted the attention of the majority of the visitors. Since its launch in July 2008, the ICBC Mobile Banking (WAP) has won wide popularity among its customers due to its effective services and strong functions, and the service's number of customers has surpassed 5 million. In August 2009, ICBC formally launched the Mobile Banking (WAP) 3G Version, along with the domestically leading services of payment, fund, gold and credit card business based on the 3G version, which further satisfy customers' daily and financing needs in the era of 3G..
In the exhibition area of credit card, ICBC highlighted its credit card online application business, which was launched not long ago. According to ICBC officials, this innovative marketing model was launched on June 17th, which integrally combines the credit card business with electronic technology for the sake of meeting customers diversified and personalized needs. By providing the 24-hour and 365-day round non-stop service, this new business possesses many special advantages, including the overcoming of time and space limit, the reduction of intermediate steps, and the convenience of after-sales service, etc. Currently, the system supports the application of credit cards belonging to three categories and more than 20 varieties, including products like the new Peony Commuter Card, Peony Gourmet Card, and 1872 Peony Credit Card, in order to maximally meet customers' needs.
During the Exhibition, ICBC also highlighted the bank's "Gold Expert" Personal Agency Gold Bullion Business, together with the promotion of 40% discount for account opening of the business. The "Gold Expert" Personal Agency Gold Bullion Business is an investment product of physical gold jointly launched by ICBC and Shanghai Gold Exchange, featuring the advantages of low investment threshold, transparent trade price, long trade period and low commission fee, etc. During the promotion, any customer who opens the function of Personal Agency Gold Bullion Business through ICBC counter or Internet Banking can all enjoy a 40% discount of the commission fee (only RMB 36 yuan while the original price is RMB 60 yuan), which actually enables the investors to enjoy more benefits.
An ICBC official said that, when the public visited the ICBC booths, they could not only obtain a close knowledge of ICBC's innovative services and products, but could also feel the spirit and market power of a state-owned big bank. In the future, ICBC will continue to enrich and perfect product functions, as well as to enhance the innovation capability, technology level and service means, so as to provide customers with comprehensive, considerate and high-quality financial services.
