At the end of September 2009, the number of ICBC Personal Internet Banking customers is well over the 70 million mark to reach 70.8 million. Among this big group of ICBC users, 11.74 million of them use USB-Shield and 4.43 million are VIP customers. To ICBC Personal Internet Banking, the hefty increase of customers accounts for the rapid rise of its transaction turnover, which reaches RMB 11.9 trillion for the first 9 months this year, or a year-on-year growth of 84%.The result clearly reinforces ICBC's dominance in the market.
In 2009, in order to attract more customers to sign up Internet Banking to enjoy the convenience and benefits of online banking, ICBC escalates its promotion efforts and premium offers in Personal Internet Banking. Big discounts are offered via a series of marketing campaigns successively launched. These are "ICBC Banking @Home, Remit at Holiday Rate", "Enjoy a happy e-life at ICBC Banking@Home", "Celebrate the 60th Anniversary of the Founding of New China, Exclusive Offers to Members of ICBC Personal Internet Banking (VIP).
" Further, ICBC together with many respectful companies as Snda, Tencent, OurGame, Unicom, Air China, pull out all the stops for the grand promotion to bring joy and convenience to all customers as in "ICBC Banking@Home, Fabulous Gifts Waiting at Your Door", "ICBC Knight Park", "ICBC 'Banking@Home' Cup OurGame.
com Card Games". "ICBC & Unicom, Gifts Everywhere". At the same time ICBC continues to gather its speed in product innovation, enrich the internet banking functions for individual customers as diverse as birthday discount, provident fund enquiry, remittance to overseas visa card, online financial supermarket.
Besides, all the existing internet banking functions have been enhanced and optimized to answer the users' needs for greater accessibility and convenience of Internet Banking services.
According to the ICBC spokesman, ICBC will continue to shore up its progress in e-banking services through continuous upgrade and optimization on the system and products. ICBC remains committed to providing customers the rich and people-centric online financial services.
