Recently ICBC comprehensively upgraded its e-banking products of Personal Internet Banking, Corporate Internet Banking and Mobile Banking (WAP), introducing firstly in the domestic banking sector a variety of innovative e-banking products including Remittance to Overseas Visa Card, Financial Supermarket, and Corporate Overseas Fund Transfer etc. ICBC also expanded and refined the functions and features of its original products, actively enhancing customers' experience and providing them with e-banking services of higher quality.
As for Personal Internet Banking, ICBC launched new services such as remittance to overseas visa card and financial supermarket. ICBC is the first in the domestic banking sector to provide remittance to overseas visa card services. Customers can apply for this cross-border remittance in U.S. dollar, euro, British pound, Japanese yen and other major currencies of totally 13 kinds only by providing payee's VISA card number, name and other basic information, which is easy to operate, with short transaction time and wide service channels, and of lower intermediary fee compared to similar services.
At present this service is temporarily launched in pilot cities like Beijing, Shanghai and Shenzhen. Ahead of its peers of the banking industry, ICBC originates the financial supermarket, a one-stop financial service platform. This platform takes advantage of core features of WEB2.0, namely interaction, discrepancy and individuation, and provides customers with a wide variety of products, comprehensive real-time information, and convenience of shopping cart-style payment and settlement services.
As for Corporate Internet Banking, ICBC launched corporate overseas fund transfer service. It is understood that the corporate overseas fund transfer service allows the enterprise to add its offshore accounts opened by its overseas offices in ICBC overseas branches to the Group's domestic internet banking system, which provides the Group's headquarters an easy access to check account information and transfer fund of its overseas subsidiaries' accounts and to manage these accounts as well as helps multinational corporations to deploy their funds timely on worldwide scale.
Internet banking security is always the biggest concern of users. In order to further ensure the safety of customers' funds, ICBC launched many protective services including code card binding, SMS alert on logon / sign-off and Personal Internet Banking send-off page. Among them, code card binding service allows code card customers to make outward remittance and B2C transactions by using a designated computer, which can effectively prevent risks of code card and information embezzlement. With SMS alert on logon / sign-off service customers receive a logon alert message once she/he logs on her/his internet banking account. If the customer does not endorse the logon she/he can force a sign-off by directly forwarding this message to 95588 thus protect funds in her/his accounts. Personal Internet Banking send-off page is a new personalized service provided by ICBC. Once the customer opens the service, each time after she/he signs out Internet Banking, the system will automatically list all transaction records occurred during this logon and remind the customer to pull out USB-Shield thus to avoid risk of embezzlement.
According to a responsible official of ICBC, in addition to innovation and expansion of functions of above products, the bank also refined its original e-banking products and services. For customers' ease of use, the bank extended and upgraded features of the original loan, letter of credit, online financial software (Kingdee version) and business card of its Corporate Internet Banking and optimized the main sections of T-bonds, Funds, Precious Metals, Online Foreign Exchange, Online Loans and Mobile Banking (WAP) of its Personal Internet Banking. In addition, to further optimize the services, in respect of customers' feedback, ICBC added a new column named "Voice of Customer Experience" in the online "Forum" of the portal, so that customers can submit their comments and suggestions about products and services timely.
The official also said that ICBC will continue to vigorously develop e-banking services, and constantly optimize its systems and products to provide customers with a more copious and user-friendly online financial services boutique.
