In order to celebrate the 20th anniversary of the issuance of ICBC's Peony Credit Card, boost comprehensive marketing and service update of Peony Credit Card, and return new and existing high-end consumers with better services, "Appreciation and Review for Peony Blooming in 20 Years" Activity Series 5- ICBC Platinum Card Cup Golf VIP Invitational Tournament that is sponsored by ICBC and supported by MasterCard International began ceremoniously on October 16, 2009 in Beijng.
The leaders of ICBC, MasterCard International and China Golf Association were present in the First Stop-Beijing Press Conference and First Tee Ceremony.
According to introduction, this event series includes 4 qualifying events and a final. Qualifying events would take place in 4 major regions including Beijing (October 16, 2009), Shanghai (October 23, 2009), Guangzhou (November 6, 2009) and Shenzhen (November 13, 2009) successively, and the top 20 players of each qualifying event will directly enter into the final to be held in Sanya, Hainan Province on November, 27, 2009.
A related official of ICBC says, this large-scale, high-standard golf tournament taking the opportunity of the 20th anniversary of the issuance of Peony Card is aiming at sincerely return all high-end consumers of Credit Card. Meanwhile, taking the opportunity of this event, ICBC will update services for the high-end consumers. Besides existing 400 VIP Service Line, golf preferential booking, global special discount merchants' VIP treatment, global airport VIP room treatment, national counter Elite Club VIP passage service, large-sum aviation accident insurance service, travel inconvenience insurance service and international SOS service, ICBC will organize high-quality golf event series for high-end, high-quality consumers.
According to sources, as the leading runner of domestic Credit Card market, through exploration and accumulation of 20 years, ICBC tops in the industry in its core business indices like issuance volume and consumption amount of Peony Credit Card. By October, 2009, ICBC has issued over 50 million Credit Cards with total consumption amount of over RMB 330 billions, providing services for nearly 1/3 domestic cardholders.
