January 14, 2010 marked the launch of "Self Service Banking Public Education Exhibition" by the Public Education Service Center of China Banking Regulatory Commission (CBRC), China Banking Association and ICBC, right at the CBRC's Public Education Area in Beijing's Financial Street. The exhibition seeks to increase the profile of self service banking with the public.
It aims to provide visible evidence that self-service banking is very convenient. The exhibition provides the public with information on what is self service banking, what are self-service devices, how can they do with electronic banking, how do they process money online in a safe manner. To the banking industry, the exhibition is one vehicle to boost high standard of self service banking, uphold social responsibility and create a healthy and harmonious financial service environment.
The overall message is: "Smart Investment, Harmonious Life."
The exhibition is one important activity in the banking industry's 2010 public education agenda, also one of the ICBC charity events under "Walk a Million Miles & Invest Smartly" recently started in the country. The exhibition began on January 14 and lasts until March. There are three ways for everybody to participate in the exhibition, according to the event organizer. First option is to come to the exhibition venue, see the exhibits and physical bank cards, understand what is self service banking, how to enjoy the safe and convenient modern financial services. To learn more, go to "Banking Industry Public Education Electronic Services Area", "Internet Banking Service Experience Area" and information corners and experience what are the internet banking services. Next option is to browse through the extensive information on the exhibition's website "Self Service Banking Public Education Online Exhibition (www.icbc.com.cn/icbc/html/show.htm). Find out what are the activities, watch the video on forum discussion with professionals, or read the online material "Guide to Smart Investment". And the last option is to join the activity of the day, attend the discussion session held, get to know more.
Industry insiders comment that as more and more banking services online, self service banking is getting popular among the public through the use of bank cards, self-service devices and e-network. The exhibition links the hot topics of nowadays with the concern of everybody. At the venue, people can resort to all the lively information about self-service banking, physical devices or bank cards, answers from the professionals, or try their hands at the self service devices.
This exhibition helps people to further understand the self service banking and get to know how to keep away from financial fraud when banking online. It also pushes for the right mindset among the consumers and helps the standardized development of self service banking.
