ICBC recently launched "Green Living" Money Link Card nationwide in order to promote low-carbon lifestyle and green living that save energy, reduce emission, eco-friendly and healthy. This new range of cards is sponsored by ICBC and celebrities dedicated to environmental protection and issued to celebrity "fans", environmentalists, advocates and practitioners of green living. "Green Living" Money Link Card is the first eco-themed bank card in the country.
According to the ICBC spokesperson, the first such card launched this time - "Green Living Yang Lan Money Link Card" is a joint effort of ICBC and Yang Lan, a media baroness and Goodwill Ambassador of many charity and environmental protection organizations internationally and in China. Unique card design features the charity profile of Ms.
Yang Lan and the theme of green living. In terms of functions, the card carries many innovative functions besides all the financial functions in a debit card. Cardholders have the chance to win limited edition of eco-themed gifts for fans, or join the "Green Living" fan meeting hosted by Ms. Yang Lan for the cardholders.
Worthy of note is that for every spending over RMB 100 by the cardholders, ICBC will donate to Ms. Yang Lan's Sun Culture Foundation at a standard rate of 0.01 yuan per transaction.
Industry insiders said that ICBC presents these "Green Living" cards as bank cards with the theme of charity and environmental protection through celebrity endorsement. ICBC calls for more people to care about the environment and build harmonious society. This is another fruitful attempt of ICBC in this endeavor.
The ICBC spokesperson continued that in ICBC plan, many unique, fashionable and meaningful bank cards will be offered through endorsement of the social celebrities to meet the demands in the society and market, leveraged by ICBC's vast customer base and network of branches and outlets in the country and overseas, strong product and service innovation and more than 20 years of experience and achievement in bank card business.
