Forte s Contracted Sales in January Reached RMB 692M

On Feb. 10, Forte announced its contracted sales for January. In January, the attributable contracted GFA was approximately 63,400 sq.m. with the attributable contracted amount of approximately RMB 692 million, which has reached the sales target of January.

Forte Chairman, Mr. Zhang Hua, expressed that the good sales performance was mainly due to the some customers who has reserved the products but not signed in December 2010, and this part of sales was officially accounted in January 2011; on the other hand, the steady sales in Shanghai and some 2nd tier cities and contribution from the steady growth of monthly performance brought by nationwide strategy.

As of end of January 2011, Forte has entered into 14 cities which are Shanghai, Nanjing, Hangzhou , Tianjin, Changchun, Dalian, Taiyuan, Chongqing, Chengdu, Wuhan, Xi an and Changsha and has completed the nationwide strategic layout of super core cities, regional center cities and Yangtze Delta.

Some industry experts thought the market volume would decrease due to the frequent macro policies and the multiple policy impact under the new national 8 regulations, property tax trial and interest rate hike, and with the local detailed control policies carried out one after another, the wait and see attitude would be spread around the market.

Facing the new round of market controls, Forte will closely follow the market reaction, stick to the strategies of follow the market, reasonable pricing and fast selling . Meanwhile, Forte will implement boutique product strategy , to upgrade the products from all dimensions, attract end user buyers by unique products positioning and quality products and achieve constant steady growth in the tightening control environment.