Evergrande Became the Most Valuable Brand in China Real Estate Industry with a Brand Value of RMB 8.016 Billion

On September 18, the Evaluation Group on Top 10 Chinese Real Estate Companies released the results of its 2010 study on brand value of Chinese real estate companies in Beijing. Evergrande topped the list with a brand value of RMB 8.016 billion and became No.1 among Chinese real estate companies in terms of brand value.

Riding the momentum of strong brand appeal, Evergrande managed to achieve a sales figure of RMB 30.5 billion and topped the national sales area ranking over the first eight months this year despite slow development in the industry. Outstanding performance in sales and revenue further secured its leading position in the real estate industry in China.

In this evaluation, Evergrande stood out among 500 real estate development companies such as Greentown, Hopson and Greenland, and became the most valuable brand with a brand value of RMB 8.016 billion. As a leading company in developing boutique real estate with standardized operation in China, Evergrande has been listed in the Top 10 Chinese real estate companies in terms of brand value for five consecutive years and the Top 3 for two consecutive years.

According to the experts, the fact that Evergrande managed to double its brand value from RMB 4.154 billion in 2009 to RMB 8.016 billion in 2010 and leap to the first place in the brand value list in the real estate industry nationwide proves that the brand strength of Evergrande has been widely recognized by the whole society.

According to information, Evergrande has released over 20,000 pieces of news around the globe from 2009 till now, promoting brand communication through a wide range of fields including strategic management, outstanding performance, marketing strategies, boutique brand management, sports and charity activities.

The new brand building philosophy and creative brand communication means have helped establish Evergrande as a well-known leading real estate company devoted to people s livelihood, boutique real estate and rapid development, and greatly secured and improved Evergrande s leading position in China s real estate industry.