(16 July 2009, Hong Kong) SOHO China has unveiled the innovative model with unconventional features of Chaoyangmen SOHO III in the showroom of the project on East 2nd Ring Road in Beijing. The design is the work of world famous architect Zaha Hadid.
Zaha Hadid is a British architect described by Chairman of SOHO China, Pan Shiyi, as one having tremendous creativity . She worked with SOHO China in 2003 on the logistics port SOHO City , which has impressed the entire architectural community in China. In 2004, Zaha was awarded the Pritzker Architecture Prize, dubbed the Nobel Prize in architecture, which put her among the top architects in the world. Chaoyangmen SOHO III is another testimony to her design excellence. The architectural cluster is made up of four structure of fluid design featuring no straight lines but smooth curvy flow, standing conspicuously apart from the plain design of other structures in its neighborhood. Quoting its designer, the project has an architectural design of the 21st Century that offers a new perspective of Beijing to the world in the new century.
Pan Shiyi: Superb location and design are critical attributes of successful commercial properties / 16 July 2009
Chaoyangmen SOHO III is on a large premium site rare in Beijing city, west of East 2nd Ring Road in Chaoyangmen area. With the headquarters building of the Ministry of Foreign Affairs on its east and Chaoyangmen SOHO I and II on its north, it is surrounded by different urban amenities including outdoor space, offices and residential spaces. The total construction area of the project is 334,000 square meters, of which 166,000 and 86,000 square meters are designated for offices and retail uses respectively. It is the largest commercial project on East 2nd Ring Road for the time being. All the retail spaces in Chaoyangmen SOHO III will be held by SOHO China for lease. It will be the second self-held commercial property of SOHO China following the Qianmen Avenue.
Visual effects of Chaoyangmen SOHO III
The project is designed based on the traditional Chinese courtyard, an inner space within a building. The project is conceived as a series of continuous and flowing volumes that coalesce, which fuse and pull apart as stretched bridges to create a world of continuous mutual adaptation. The architecture unfolds below, above and layers in all directions.
It is a 360 degree architecture world which embraces the city and embraces us. It has no corners, no disrupt transitions, but everything evolves, very much inspired by nature.It will have a garden in the shape of a stripe in front, greenery on the fringe and a spectacular Artrium. A main passageway running will connect Chaoyangmen SOHO III with Chaoyangmen SOHO I and II to take visitors to all parts of the whole project.
After explaining to reporters the features of the project, Pan Shiyi expressed strong confidence in the business model of SOHO China. He said there are two critical attributes that make a commercial property successful. The first is location which not only means a project has to have good hardware including convenient access to transportation, high pedestrian flow and good supporting amenities, but also the absence of competition, with Sanlitun SOHO which boasted the highest sales in Beijing and Chaoyangmen SOHO just launched for sale as outstanding examples.
The second is design which has to be the work of the most esteemed architect in the world at any cost. This approach has made sure each SOHO China project has its own unique characters with artistic and investment value. Pan Shiyi firmly believes that Chaoyangmen SOHO designed by Zaha Hadid will become a new landmark icon in Beijing of the same stature of the CCTV Tower and the, Bird s Nest, the Olympic main stadium.
Pan Shiyi: Superb location and design are critical attributes of successful commercial properties / 16 July 2009
Pan Shiyi added SOHO China s business model was not born of wishful thinking but stands on the firm ground of the company s motherland China. From the experience of the company in the past decade, it is clear that the SOHO China model best suits urban development requirement and can be replicated successfully in different Chinese cities.
SOHO China looks forward to the completion of the new landmark icon in Beijing.
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About SOHO China
Founded in 1995, SOHO China is the industry leader in developing high-profile branded commercial properties in central Beijing. The company collaborates with internationally-recognized architects, translating their innovative designs into iconic real estate which possesses strong appeal to property investors and the local businesses and customer bases which they serve.
On October 8, 2007, SOHO China was successfully listed on the Stock Exchange of Hong Kong as the largest IPO from China s private sector and the largest IPO for commercial real estate developers in Asia. The company was named as one of the "Most Admired Companies" in China by Fortune (China) Magazine from 2006 to 2008.
