Yutong selected into National Name Cards
On June 18, the China Brand Research Institute officially announced 100 brands of National Name Cards. Yutong appeared on the list and was one of the three brands from Henan Province.
In an effort to promote and build confidence about Chinese enterprises in the midst of the current financial crisis, the China Brand Research Institute launched the National Name Cards campaign. Marking the 60th anniversary of the founding of the People s Republic of China, the campaign selected enterprises or brands which represent China s national image.
Starting in February 18 of this year, the evaluation has gone through procedures of recommendations and attendingfair shows, ultimately choosing 100 brands. As a rule, the brand quantity from each industry could not be more than three.
To participate in the National Name Cards evaluation, enterprises must fulfill four basic requirements: firstly, the initial registration place of the brand must be in China; secondly, the establishment of the brand must be over 10 years; thirdly, the brand has a high influence in the industry; fourthly, the sustainable development capability of the brand is strong.
In an effort to promote and build confidence about Chinese enterprises in the midst of the current financial crisis, the China Brand Research Institute launched the National Name Cards campaign. Marking the 60th anniversary of the founding of the People s Republic of China, the campaign selected enterprises or brands which represent China s national image.
Starting in February 18 of this year, the evaluation has gone through procedures of recommendations and attendingfair shows, ultimately choosing 100 brands. As a rule, the brand quantity from each industry could not be more than three.
To participate in the National Name Cards evaluation, enterprises must fulfill four basic requirements: firstly, the initial registration place of the brand must be in China; secondly, the establishment of the brand must be over 10 years; thirdly, the brand has a high influence in the industry; fourthly, the sustainable development capability of the brand is strong.
