After several years of steady growth, the plus size market started to slow down in 2007, along with the broader apparel industry, and is anticipated to finish 2008 with a small decline. While the overall plus size market faces considerable challenges, it still represents a growth opportunity for innovative retailers and manufacturers that can devise creative solutions to plus size shoppers' problems.
This report offers discussion of the following topics:
- The fragmented retail landscape of the plus size market
- How leading plus size competitors crowd to middle-age sensibilities and mid-tier pricing, leaving considerable room for growth among plus size teens and higher-income women
- How obesity rates among teens and women may now be showing signs of leveling off
- Research that suggests being overweight may be gaining in acceptability
- Demographic shifts that may impact the plus size market
- Profiles of leading plus size competitors
- Mintel's exclusive consumer research, which explores and quantifies women's and teens' dissatisfaction and frustration with the state of plus size offerings
- How retailers in different channels can leverage their inherent strengths to unlock the unrealized potential of the plus size market
For more information please click on:
http://www.researchandmarkets.com/product/f3c578/plus_size_teens_and_women_in_the_united_state
Title Index:
Scope and Themes
Definition
Consumer data sources
Abbreviations
Terms
Executive Summary
Market size
Under-served market has proven a growth opportunity for some
Continued growth faces challenges on several fronts
Many competitors, but lack of critical mass makes shopping difficult
Key competitors crowd the middle market.and middle age
Plus size apparel has at least some presence in all major retail channels
Overweight and obesity rates have risen sharply over the years, but may be starting to level off
Obesity on the rise among teen girls
Being overweight may be gaining in acceptability
Fitful progress on fit
Limited advertising and promotion
Nearly half of women aged 18+ purchase size 14+ clothing
Market Size and Forecast
Key points
Under-served market has proven a growth opportunity for some
Continued growth faces challenges on several fronts
For more information please click on:
http://www.researchandmarkets.com/product/f3c578/plus_size_teens_and_women_in_the_united_state
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