The Office of the Textile Committee, India has recently released a detailed report containing the consumption levels of textiles and garments in the domestic markets. The report is based on data of purchases for 2007 and the sampling data consisted of 13,950 households from 116 metros/semi-urban areas and 261 rural areas of India.
The report outlines size of the Indian textiles and clothing market in the household sector in the country; estimates of the product wise market sizes of important varieties; preference pattern of Indian consumers with respect to fibre, sector of manufacture, prices and correlation between preference pattern of consumers and consumer profile such as rural-urban, income slabs, age, sex etc.
Amongst the key findings, the per capita consumption of textiles fell to a marginal 22.41 meters in 2007 as against 21.49 meters in 2006, but again on the other hand a consumer purchased and used 0.92 meters, more of textiles and clothing in 2007 than the previous year. On an average, an Indian spent an extra Rs 97.30 or 6.99 percent more on the purchase of textiles & clothing worth Rs 1,488.39 in 2007.
The market size of textiles in 2007 stood at 25,493 million meters vis-à-vis 24,030 in 2006 to garner a growth of 6.09 percent. In value terms the market size, ascended from Rs 1,555.83 billion to Rs 1,692.95 billion to seize a growth rate of 8.81 percent. Of the sample size, 3.22 percent did not purchase any textile items in 2007, while 14.64 percent purchased products worth up to Rs 1,000.
It is estimated that 17.55 percent of the households incurred an expenditure in the range of Rs 1001 – Rs 2000, 14.46 percent spent between Rs 2001- Rs 3000, 19.85 percent between Rs 3001- Rs.5000, 19.84 percent spent in the range of Rs Rs.5001 – Rs 10000, 7.94 percent spent in the range of Rs 10001 – Rs 20000. Households incurring an expenditure of Rs 20001 and more are about 2.5 percent.
Among the key findings are also the changing preferences of consumers towards different fibres. According to the report, man-made and blended textiles and garments recorded a share of 60.08 percent of all textiles, while cotton textiles and clothing registered 38.95 percent. Silk and wool related textiles clothing could manage marginal shares of 0.62 and 0.35 percent respectively.
From amid the different textiles and garment categories, market size of shirts grew to 419 million pieces in 2007 from 399 million pieces in 2006, a growth of 5.01 percent, out of which man-made and blended fibre shirts make up for 298 million pieces or 71.12 percent and cotton shirts 121 million pieces or 28.88 percent of the overall readymade shirt market size in 2007.
The total market size of shirting in 2007 stood at 1,817 million meters versus 1,648 million meters in 2006, thus pushing up the aggregate demand by 10.25 percent. Of this, urban areas have a share of 26.53 percent and rural areas a share of 73.47 percent while man-made and blended/mixed shirting commanded a share of 90.75 percent, or 1649 million as against 9.25 percent of pure cotton shirting, or 168 million meters.
Another category among garments, trousers had a market size of 314 million pieces in 2007 compared to 292 million pieces in 2006 to gain by 7.53 percent out of which urban areas accounted for 44.27 percent and rural areas for 55.73 percent. The man-made or blended trouser took the cake with 230 million pieces or 73.25 percent while cotton trousers made up for 84 million pieces or 26.75 percent of the overall trouser market.
The total market size for jeans for males is estimated at 173 million pieces in 2007 versus 163 million pieces in 2006, out of which share of urban and rural households stood at 43.35 and 56.65 percent respectively. In the case of jeans for females, market size grew to 9 million pieces from 8 million pieces in 2006 with urban consumers in female category close to accounting for 100 percent of market share.
Accordingly, the total market size of salwar-kameez stood at 339 million pieces in 2007 versus 319 million pieces in 2006 which reflects a growth of 6.27 percent in 2007 over 2006, out of which, urban and rural areas have a share of 42.77 and 57.23 percent respectively. Man-made or blended category commanded a market share of 74.63 vis-à-vis 25.37 percent for cotton in selling an estimated 253 and 86 million pieces respectively.
Dhoti which is nowadays worn in rural areas, is witnessing a declining trend, in reducing from 128 million pieces in 2006 to 117 million in 2007, of which urban and rural areas command 21.37 and 78.63 percent respectively. Again the interesting and discerning trend reflected by the dhoti consumer is that 72.65 percent prefer cotton to 27.35 percent consumers who prefer man-made or blended dhotis.
One more Indian traditional dress is the six or the nine yard saree which commands the highest market share by selling 1,720 million Sarees in 2007 against 1612 in 2006 and in the process growing by 6.70 percent. Again the sale of Sarees is predominantly skewed more towards rural areas. Out of the total market share, urban areas make for about 38.49 percent and rural accounts for 61.51 percent of all consumers.
From amongst man-made or blended and cotton categories in sarees, manmade or blended account for 75.47 percent as against 22.90 for cotton sarees and the rest 1.63 accounted for by silk sarees. In terms of numbers, man-made or blended stood at 1,298 million pieces, cotton 394 million pieces and pure silk is estimated at 28 million pieces.
The total market size of the readymade T-Shirt market is estimated at 192 million pieces in 2007 compared to 176 million pieces in 2006 and thereby garnering a growth of 9.09 percent. Of this market, the male market accounted for 179 million pieces and females market stood at 13 million pieces in 2007.
The total market size of Bed Sheets reached 156 million pieces in 2007 as compared to 148 million pieces in 2006 meaning a growth of 5.41 percent in 2007 over that in 2006. Out of the above, the urban areas have a share of 43.59 percent and rural areas a share of 56.41 percent. Cotton bed sheets with a share of 93.59 percent score over 6.41 percent of man-made or blended bed sheets with numbers totaling to 146 million pieces and 10 million pieces respectively.
The last product finding is that of towel/terry towel. While market size of towels was 400 million pieces in 2007 versus 387 million pieces in 2006, that of terry towels touched 15 million pieces as compared to 13 million pieces in the period under review. Towels commands a share of 32.50 percent in urban areas versus 67.50 in rural areas while 60.0 percent of urbanities prefer terry towels over 40 percent in rural areas.
Source: www.fibre2fashion.com
