India:Gokak Textile launches MerinoCot fabric range
Write:
Govinda [2011-05-20]
Gokak Textile Ltd (GTL), one of the largest internationally reputed textile company, headquartered in Bangalore, announced the launch of its premium bottom weight fabric range of MerinoCot to cater to the higher end cotton bottom wear and cotton suiting segment in the Indian, European and American markets.
MerinoCot, is a premium fabric, made out of high quality cotton dyed yarn with special finishes. It is available in different designs and the uniqueness of this fabric lies in the fact that they have performance based finishes.
This basically implies that many treatments can be given depending on the season and can be made suitable for different skin tissues.
“While there is no shortage of basic fabrics, functional fabric for bottom wears in the country, we at GTL feel that there is still room for high value added, fashionable cotton and eco-friendly blended fabrics, to cater to the needs/demands of upper segment customers.
This has inspired us to launch this premium product range”, said H.S. Bhaskar, Executive Director & CEO, Gokak Textiles Ltd. “The estimated market size for bottom weight fabric is more than $ 14 billion.” he further added.
Over the past three years the company has invested to the tune of Rs.160 Crores in its factories located at Gokak falls and village Marihal, in Karnataka.
This has enabled them to create a Supply chain solution for MerinoCot. These fabrics will be produced on State-Of-The-Art air jet looms.
GTL also manufactures knitted garments and has a State-Of-The-Art fully integrated garment factory at Belgaum, Karnataka, supplying garments to most of the major brands in India like Peter England, John Phillips, Globus, Pantaloons, etc and internationally to brands like Charles Vougle, Berton, M&S, Andrew Sports, Debanhams etc.