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USA:Apparel outfitter L.L.Bean to open three stores

USA:Apparel outfitter L.L.Bean to open three stores

Write: Trishna [2011-05-20]

L.L.Bean is pleased to announce the additional expansion of its retail presence with a second store in the metro Chicago area. This new store will be located at the Old Orchard Shopping Center in Skokie, Illinois. The 96-year-old Maine outdoor gear and apparel outfitter will open three stores in 2008.
In addition to the Old Orchard store, the company previously announced a new store in the Chicago area at the Arboretum of South Barrington, as well as a new store in Pittsburgh, Pennsylvania. South Barrington will open in September 2008, Pittsburgh and Old Orchard both in November 2008.
Planning is currently underway for the new 30,000 square foot Old Orchard store. As part of the company's commitment to environmental sustainability, the store will be built to U.S. Green Building Council's LEED standards.
The Old Orchard store will bring the total of L.L.Bean's "green" stores to 9. These stores incorporate creative use of recycled and reclaimed materials as well as state of the art energy efficient heating, cooling and lighting systems.
"It's very exciting to be expanding in the Illinois market," said Chris McCormick, President and CEO of L.L.Bean. "We have a strong and dedicated customer base here, as well as abundant opportunities for high quality outdoor recreation."
L.L.Bean made the decision to expand its retail presence into these areas as part of its broader retail expansion strategy. The Maine based merchant has plans to operate 32 stores by 2012.

"Our new stores will showcase a unique product selection for our active outdoor customers," said Ken Kacere, L.L.Bean's Senior Vice President of Retail. The stores allow devoted L.L.Bean fans and outdoor enthusiasts to experience first hand all that the legendary retailer has to offer.
Product assortment will include a selection of active, outdoor sports gear along with our other popular lines such as kids', and men's and women's casual apparel.
Adding to the interest of the new stores is the inclusion of L.L.Bean's popular Outdoor Discovery School, where expert instructors offer "Walk-On Adventures"-introductory hands-on experiences in such sports as kayaking and fly-fishing, providing customers an opportunity to learn about the activities that inspire L.L.Bean products.
The new stores will each employ approximately 125 people. The company is currently hiring for store leadership positions and will soon begin hiring for all store positions.