Character licensing and merchandising in India are expanding at an uncontrollable rate and quite obviously opportunists are making the most of it.
Characters are being publicized through print and television media. In fact, even garments are being exploited as a means to display and popularize these characters.
Be it Spiderman, Hulk, Legendary heroes or a character from fantasies, traders are ensuring to take advantage of the hype and earn lump sum revenue from the trade proceeds.
Textile industry will be one of the indirect beneficiaries of this trend since apparels are the most commonly opted medium to promote and publicize such bandwagon.
The first Indian animated character Hanuman has completely swept the minds of children making it a fad unheard of. Its sequel Hanuman Returns is also likely to set about with a bang.
Characters are being publicized through print and television media. In fact, even garments are being exploited as a means to display and popularize these characters.
Be it Spiderman, Hulk, Legendary heroes or a character from fantasies, traders are ensuring to take advantage of the hype and earn lump sum revenue from the trade proceeds.
Textile industry will be one of the indirect beneficiaries of this trend since apparels are the most commonly opted medium to promote and publicize such bandwagon.
The first Indian animated character Hanuman has completely swept the minds of children making it a fad unheard of. Its sequel Hanuman Returns is also likely to set about with a bang.
