Decosit has been a must for Trevira since 1995. Not only as exhibitor, but also as a partner in special projects at the event fair. No one asks any more what a fibre manufacturer is doing at an exhibition for furnishing fabrics. This is because Trevira in its strategic orientation goes way beyond the pure function of fibre manufacturer. While it is true the company stands at the head of the textile supply chain, it does more than produce just fibres and yarns.
It offers customers complete solutions and services, right down to the end user, and this mainly with its “flagship” product, Trevira CS. The principle of focussing on the needs of partners in the supply chain, a stringent trademark policy, and the ability to adapt in production-technical terms to market requirements, all are factors that have over time strengthened the position of Trevira as an innovative European manufacturer of branded polyester.
"Despite ongoing cost pressure from high energy and raw material prices Trevira’s business is making steady progress at high levels in terms of volume and turnover", says Ulrich Girrbach, Head of Marketing & Sales Trevira CS & Textile Filaments.
"We anticipate 2007 will see us exceeding the previous year’s turnover of 329 million. We will once more be able to record double figure growth rates with Trevira CS. The home textiles sector is again moving upwards, both with Trevira CS and with flame retardant textiles with added antimicrobial function(Trevira CS Bioactive)."
Investments and optimisation of production processes:
In recent years Trevira has not only optimised its product range and abandoned standard products in favour of specialties, it has pressed ahead with the conversion of its production base. The new plant in Poland has been producing chenille and KDK yarns for more than a year.
Production of filament yarn at the Guben plant has been equipped with three additional texturing machines, while the recently completed rebuild of a spinning unit is enabling the company to respond with greater flexibility to customer wishes.
At the main plant in Bobingen the grave damages inflicted by the catastrophic fire in the fibre spinning mill have been repaired. There has been further investment to extend production at this site too, something that was urgently required in the face of rising demand. Trevira is currently operating at full capacity.
Concentration on specialties:
It is not possible for European manufacturers to remain competitive with standard products, and this applies not only to fibre manufacturers but to customers as well. The company is therefore looking to innovation and specialties. The important factor is not volume, it is rather to meet the demand for high value design, for top quality and for safety.
The implementation of the latest trends in hi-tech textiles can only function with a networking of partners who are active in the market. Service begins with the fibre, and here there is close collaboration between product developers and customers. This proceeds with the development of fabric prototypes that furnish weavers and converters with ideas as to how they can use new Trevira yarns in the creation of textile materials.
Our customers confirm the great importance of these services. Creative design guarantees capacity of European manufacturers to survive. With its portfolio of specialties Trevira is ensuring fabric makers are in a position to supply the innovative textiles the market wants. The development of Trevira CS fabrics from functional material to high quality home textiles with design strengths has provided an additional positive side effect.
