India : European casuals for Bangalore
Write:
Kayla [2011-05-20]
Landmark Group (Dubai), a foremost retailer in the Middle East and India, launches SPRINGFIELD – a European casual wear brand in Bangalore. This globally acclaimed brand known for its trendy casual wear is distinctly urban, sporty and vibrant.
An international fashion leader, Springfield is set to enthrall consumers with the formal launch of its first store in Bangalore.
Having created a buzz with the launch of Springfield in the financial capital of Mumbai, through a unique makeover session for top models last week, Springfield is now set to enthrall Bangalore with a sizzling fashion show showcasing the brand’s hip and stylish collection.
The Springfield store at Indiranagar sports a cool vintage feel. The store has been designed to make products accessible, offering consumers easy browsing.
Springfield makes shopping a relaxing experience, while using light and designs in a creative manner to highlight products as well as enhance consumer accessibility.
Facing brick walls, split-level ceilings at different heights and modular furniture further compliments the recycled industrial feel of the store.
Commenting on the launch of the store, Mr. Sandeep Krishan, Brand Head, Springfield said, “SPRINGFIELD is targeted at the young, cosmopolitan male in search of a fashionable brand that offers a good quality-price relationship.
The collection oozes a ‘cool’ attitude with an overall rugged look and feel. All in all, this is a great offering for Bangalore’s fashion conscious consumers who want stay in sync with global fashion trends and are not afraid of experimenting.”
Springfield boasts of a wide range of apparel, footwear and accessories for men. The collection comprises of Denims, Winter clothing like Sweaters, Summer Knitwear & Continuity knitwear, Sports wear like Sport Trousers & Shirts, Summer Sports Shirts and Sports Jackets and Accessories like Bags, Caps, Shoes, Scarf’s, Socks & Innerwear and Sleepwear, Business Trousers and Shirts.
Springfield will launch a complete collection for women in the next season.