Schoeffel, a highly respected family-owned business and a leading player in the global pearl market for cultured pearls and pearl jewelry had taken another milestone in planting its first pearl boutique at the Pavilion Kuala Lumpur, a premium shopping mall located in the heart of the city on 4th October 2007.
This also marks another significant historical achievement for the pearl company with rich tradition since its establishment in 1921.
The establishment of the boutique is also a joint partnership with a Malaysian public listed company, Poh Kong Holdings which is now the sole distributor for the brand name Schoeffel in South East Asia, covering Singapore, Indonesia, Thailand and Brunei.
The young business relationship between Schoeffel and Poh Kong blossomed early 2006 with the success of several joint promotions to introduce the brand name Schoeffel in Malaysia.
Without a doubt, the pearl market in Asia had been booming aggressively the past five years especially within the developing nations in South East Asia.
Although with the vast amount of pearls available in the market, only a small fragment are of the best quality one could find due to the pearl’s uninhibited nature of creation.
Pearl leaders in the market face an increasing level of competition with the entry of new players, all competing for the same market segment and the scare availability of high quality pearls.
The international credibility of the brand name Schoeffel is an accelerator to penetrate through the pearl market in Asia. Supported by the competitive advantages of Schoeffel’s pearl expertise, skilled craftsmanship, high quality materials and the ability to source only for the best pearls directly from the pearl farmers gave Schoeffel the open pathway to success. More importantly, the sound knowledge of luxury branding had provided a strong foundation for its brand name.
The US$1million Schoeffel boutique in Kuala Lumpur boasts of its 1000 square foot vibrant sky-blue ambience with imported modern furniture and fittings specially designed and manufactured in Europe.
This is to ensure that the Schoeffel brand standards and brand image are consistent and will reflect the unique characteristics of the company.
This also marks another significant historical achievement for the pearl company with rich tradition since its establishment in 1921.
The establishment of the boutique is also a joint partnership with a Malaysian public listed company, Poh Kong Holdings which is now the sole distributor for the brand name Schoeffel in South East Asia, covering Singapore, Indonesia, Thailand and Brunei.
The young business relationship between Schoeffel and Poh Kong blossomed early 2006 with the success of several joint promotions to introduce the brand name Schoeffel in Malaysia.
Without a doubt, the pearl market in Asia had been booming aggressively the past five years especially within the developing nations in South East Asia.
Although with the vast amount of pearls available in the market, only a small fragment are of the best quality one could find due to the pearl’s uninhibited nature of creation.
Pearl leaders in the market face an increasing level of competition with the entry of new players, all competing for the same market segment and the scare availability of high quality pearls.
The international credibility of the brand name Schoeffel is an accelerator to penetrate through the pearl market in Asia. Supported by the competitive advantages of Schoeffel’s pearl expertise, skilled craftsmanship, high quality materials and the ability to source only for the best pearls directly from the pearl farmers gave Schoeffel the open pathway to success. More importantly, the sound knowledge of luxury branding had provided a strong foundation for its brand name.
The US$1million Schoeffel boutique in Kuala Lumpur boasts of its 1000 square foot vibrant sky-blue ambience with imported modern furniture and fittings specially designed and manufactured in Europe.
This is to ensure that the Schoeffel brand standards and brand image are consistent and will reflect the unique characteristics of the company.
