Reebok inaugurates its first concept store in Canada tonight. Located at 1480 Ste.Catherine St. West, the Reebok Montreal concept store will feature high-end lifestyle and performance products as well as exclusive collections to further promote the brand among consumers.
Attended by players of the Montreal Canadiens and Alouettes, as well as other personalities from the cultural and sports scene, the launch is the opportunity for Reebok to celebrate its athletes and ambassadors, and present the brand's new collections.
The new store, which opens to the general public tomorrow, includes a mezzanine themed lounge for visitors. This section will be used to showcase unique collections and hold special events.
Strategically located in downtown Montreal facing Concordia University, the Reebok Montreal concept store will carry athletic and lifestyle apparel, footwear and accessories, performance-enhancing technology products, as well as licensed sports products.
Reebok is the exclusive supplier of authentic and replica jerseys for the NHL, CFL, and NFL. The Company endorses renowned global athletes in all sports disciplines, including Thierry Henry, Amelie Mauresmo, Nicole Vaidisova, Carolina Kluft, Allen Iverson, Yao Ming, Peyton Manning, Anthony Calvillo, Sidney Crosby and Cristobal Huet.
Reebok has also developed partnerships with other celebrities such as Scarlett Johansson, Pharrell, Stevie Williams, Jay-Z, Daddy Yankee and Rolland Berry.
"We are proud to be opening a Reebok concept store here in Montreal-a legendary hub of fashion, hockey and football, as well as university and amateur sports," declared Len Rhodes, General Manager of Reebok Canada.
"The concept store will allow us to gain consumer insights and test new product concepts that we can roll out to our other retail clients across Canada." The site was also selected because the headquarters of Reebok Canada are located in the borough of Saint-Laurent in Montreal."
The Reebok Montreal concept store is a unique showcase, a single destination where customers can discover or rediscover one of the world's most respected athletic brands, along with all the apparel, footwear, and accessories that have made it famous, including classics bring-backs and fashion designs for active people looking for the latest trends, technological innovations, and high-performance products.
