With its new store in Murray, Steve & Barry's is the latest retailer to leverage partnerships with athletes and other celebrities. But the casual-clothing chain - where nothing retails for more than $20 - has been successful in not just in racking up sales, but in grabbing free press.
One of the company's biggest slam-dunks occurred earlier this year in a "20/20" feature about a basketball shoe worn on court by the New York Knicks' all-star point guard Stephon Marbury and retailing for $14.99. The TV news magazine reported on an analysis by a Parsons School of Design professor who compared the inexpensive shoe with brand-name athletic sneaks that retail for more than $150. After extensive testing, the apparel expert stated there was no difference in quality of design or materials.
Then there was this summer's launch of BITTEN, Sarah Jessica Parker's "Cheaper in the City"-esque brand, which received an eight-page editorial spread in the July issue of O.
We've heard the hype, which prompted a recent shopping trip when the discount chain opened its first Utah store. After all, if there's anything Utah families understand, it's outfitting the family for less than a monthly mortgage payment.
One of the company's biggest slam-dunks occurred earlier this year in a "20/20" feature about a basketball shoe worn on court by the New York Knicks' all-star point guard Stephon Marbury and retailing for $14.99. The TV news magazine reported on an analysis by a Parsons School of Design professor who compared the inexpensive shoe with brand-name athletic sneaks that retail for more than $150. After extensive testing, the apparel expert stated there was no difference in quality of design or materials.
Then there was this summer's launch of BITTEN, Sarah Jessica Parker's "Cheaper in the City"-esque brand, which received an eight-page editorial spread in the July issue of O.
We've heard the hype, which prompted a recent shopping trip when the discount chain opened its first Utah store. After all, if there's anything Utah families understand, it's outfitting the family for less than a monthly mortgage payment.
