The Trade and Investment Promotion Agency (APEX-Brasil) will have a Business Center in China by the first semester of 2008 to provide support to Brazilian businesspeople interested in that market.
The Business Center will initially function with an office structure. At present, APEX-Brasil has five Business Centers abroad: Miami, Dubai, Lisbon, Frankfurt and Warsaw, with offices, showrooms and warehouses (stock deposit).
The decision to open the Business Center was taken during a meeting on November 14, in Beijing, between Agency president, Alessandro Teixeira, the general director of the Chinese Trade and Investment Agency (CIPA), Zahang Yingxin, and representatives of the Chinese International Trade Promotion Council (CCPIT). A representative of the Chinese Ministry of Commerce also participated in the meeting.
And in December, the CIPA general director will come to Brazil with 20 investors to countersign an agreement signed in September in Xiamen, with the president of APEX-Brasil.
The document foresees the development of initiatives in the biofuel, infrastructure, maritime transportation, agribusiness, mineral resource, information technology, telecommunications, venture capital and private equity sectors.
Among the actions to be organized by APEX-Brasil in China in 2008 is participation in China’s International Investment and Export Fair (CIFIT), in Xiamen, one of the largest in the world and the largest in China in this segment.
There will be an area reserved for Brazil to exhibit products and for business rounds. At the same time, a seminar will be held about opportunities in the biofuel and ethanol area. “We also want to bring a flex car for the CIFIT exhibit, offering the chance for the Chinese to test its performance,” said Alessandro Teixeira.
Starting in 2008, and for the next three years, sensitivity seminars will be promoted in 33 Chinese provinces so Brazil can show the business opportunities it has to offer the Chinese. The first scheduled events will be held in Beijing and Shanghai.
In the effort to intensify business with China, the Investment in Brazil seminar will be held in April in a yet to be defined Asian country.
