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Germany : Heimtextil comes with new textile products & upmarket brands

Germany : Heimtextil comes with new textile products & upmarket brands

Write: Rayburn [2011-05-20]

The conventional home lay-out is frequently deconstructed in modern architecture; thus the open kitchen blends seamlessly with the living area as the social hub of the house. The "Outside In" exhibition takes up this architectural trend at Heimtextil 2008, showing how inside and outside spaces of a home increasingly blend into one another.
"Out-side In" presents the walk-in ground plan of an 'urban villa' with an adjoining garden. Three cubes contain the sleeping, living and dining areas; a fourth cube is used to accommodate a bar with catering facilities. Visitors can saunter along a little boulevard in the area, short boardwalks leading them to the themed cubes. Tables and benches are set among plant containers and lawns, providing inviting places to linger and relax.
Based liberally on the slogan "Luxury bathroom meets textiles" the "Crystal Waves" showcase combines bathroom textiles with luxuri-ous details. To stage these unique materials, this special area has gone for a very straight, linear design; the dominant materials are glass, natural stone, crystal and top-quality fabrics.
The central theme is the element water. A stream of shiny Bisazza mosaics and glitter-ing Swarovski crystals flows through the space. The "Swarovski bath-room made by Kludi" and the innovative "Waterlounge" by Hoesch are some of the exclusive design elements. A Swarovski chandelier from Windfall Crystal Lighting heightens the impression of exclusivity in the special show, pebble-shaped cushions from Moroso are an in-vitation to relax.

For the first time at Heimtextil 2008, the "Concept Square" show-case complements the exhibitors' product presentations in Hall 8.0. More than 30 well-known companies are presenting their ground-breaking shop concepts and exclusive staging of product and com-pany innovations as well as licensed products in connection with the theme of sleep.
Thus, for visitors from the wholesale, specialist and individual retail trade as well as for contract business an additional and attractive information platform has emerged, combining innova-tive products and applications with demand-driven sales concepts in the fields of bedroom and household textiles.
The shop concepts in Concept Square are arranged into pavilions, the showcase presents original-brand and licensed products like small works of art, set in ar-cade-like architecture. The alternate arcades and pavilions surround a large inner courtyard with water features and integrated foodservice outlets.
For Heimtextil visitors and exhibitors alike, Heimtextil Trend 2008/2009 is both a source of inspiration and a look into the future of interior decoration with textiles. Under the slogan "It's time to be...Visionary, Original, Magical and Vibrant", the bora.herke style studio is staging, in Forum 0, this trend's four style essentials, which the Trend table has gathered together from five European design studios.