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India : Louis Philippe LP makes formal fashion for youth

India : Louis Philippe LP makes formal fashion for youth

Write: Dame [2011-05-20]
Louis Philippe, the first international premium brand introduced in India, which set a standard for all that is classic, yet contemporary in Formal Dressing, has capitalized on its appeal as “THE UPPER CREST’.
Based on consumer research, and the fast growing demand for Louis Philippe garments, the brand has expanded its offering with Lp.
Aimed at the young self-employed achiever, urban upscale metro dwellers, Lp is for the young who needs wardrobe versatility.
The success of the service industry and the overall growth in the economy in the country has created enormous purchasing power in the young. Youth is also a very dominating influence in India.
Lp ascertains the new style mantra for this new generation. Lp prides itself as the trendsetter for the typical youngster who is cool, stylishly spirited, and confident with an eye on tomorrow.
Says Mr. Ashish Dikshit, President, Madura Garments, Lifestyle & Retail “an ideal Lp generation is progressive and has the gumption to claim leadership.
It is time for formal fashion to change and make way for a young, global generation which is passionate about the way formals are to be interpreted, just the way they like it”. Lp is for the young achiever who is in a hurry to make a mark in this world and yet wouldn’t comprise on the fun enroute.
The Lp line has an exciting range of shirts, trousers, t-shirts, suits, jackets and accessories; to provide a complete and young wardrobe.