India : 'Bling for Men' ZOD! 2007 Fall-Winter Collection
Write:
Meris [2011-05-20]
Internationally, “Bling” is the fashion mantra and ZOD! Club Wear has captured this trend for men in it’s Fall/Winter 2007 Collection.
A trendy line that has used embellishments silver foil stamping, lurex and metallic embroideries to make the shirts special.
The stripes & foil printing signify the “Bling” in the shirt featured in the picture along with skinny tie from ZOD! Club Wear which also has lurex stripes.
ZOD! Club Wear was launched in Feb. 2002 from The House of Zodiac with the unique “Club Wear” positioning. A differentiated product line and some category breaking marketing initiatives have made ZOD! Club Wear the fashion window for branded men’s shirts in India.
The brand is available at 500 retail counters across India:
• The brand has won 4 awards at the CMAI - APEX Awards
• Ad Campaign of the Year 2005
• Most Promising Brand Of The Year 2004
• Brand Launch of the Year 2003
• Emerging Brand of the Year 2003
• Also won the “Best Media Strategy” at the EMVIES 2003 – The Ad Club Awards.