It is a brand that is synonymous to fun, attitude and adventure unlimited… A brand that sketches a new way of life for kids! The Zapp! experience came alive in Kerala, as Raymond Apparel Ltd announced the launch of the brand Zapp! for kids. Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd unveiled the autumn winter ’07 collection at the first exclusive Zapp! store in Ernakulam, Kerala.
Spread over 3,000 sq. ft, across two floors, the Zapp! store provides a unique shopping treat for kids with its fun ambience, wide variety of merchandise and an exciting in-store experience.
Targeted at kids between the age group of 4 to 14 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear.
Speaking at the inauguration, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd, said, “For decades, Raymond has had a major influence on fashion and we are taking yet another step in creating a whole new experience for a whole new audience – the new generation of fashion conscious young adults! Kerala, being one of the important markets for us, we have opened this exclusive Zapp! flagship store in the heart of the city, at Ernakulam."
"With a strong product range coupled with a unique and fun experience Zapp! would definitely redefine the kidswear market that has a huge potential in India.”
The brand launch was followed by a grand fashion show with kids walking the ramp, showcasing Zapp!’s very-international Autumn Winter 2007 Moda Superstar collection.
Moda Superstar is a rich collection that blends international trends and colors into the Indian panorama by bringing in rich, deep tones of fuchsia, chili and forest greens against warm neutral backgrounds.
The line builds in the concept of layering, putting together washed treatments with glossy trims that scream style and high fashion. The collection is crafted out of natural and comfortable fabric.
Everything from glitzy tees, jazzy jackets, rainbow foils and glitter, patch on badges, metallic transfers and loads of shimmer in just the right mix, guarantees you the perfect ensemble ensuring that your little one definitely looks the Superstar. Also available are a whole range of accessories that enlivens the festive mood.
Spread over 3,000 sq. ft, across two floors, the Zapp! store provides a unique shopping treat for kids with its fun ambience, wide variety of merchandise and an exciting in-store experience.
Targeted at kids between the age group of 4 to 14 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear.
Speaking at the inauguration, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd, said, “For decades, Raymond has had a major influence on fashion and we are taking yet another step in creating a whole new experience for a whole new audience – the new generation of fashion conscious young adults! Kerala, being one of the important markets for us, we have opened this exclusive Zapp! flagship store in the heart of the city, at Ernakulam."
"With a strong product range coupled with a unique and fun experience Zapp! would definitely redefine the kidswear market that has a huge potential in India.”
The brand launch was followed by a grand fashion show with kids walking the ramp, showcasing Zapp!’s very-international Autumn Winter 2007 Moda Superstar collection.
Moda Superstar is a rich collection that blends international trends and colors into the Indian panorama by bringing in rich, deep tones of fuchsia, chili and forest greens against warm neutral backgrounds.
The line builds in the concept of layering, putting together washed treatments with glossy trims that scream style and high fashion. The collection is crafted out of natural and comfortable fabric.
Everything from glitzy tees, jazzy jackets, rainbow foils and glitter, patch on badges, metallic transfers and loads of shimmer in just the right mix, guarantees you the perfect ensemble ensuring that your little one definitely looks the Superstar. Also available are a whole range of accessories that enlivens the festive mood.
