adidas has claimed gold with the announcement of their Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), becoming the ‘Official Sportswear Partner of London 2012’. A host of international sports stars attended the announcement in central London.
The partnership with London 2012 will be the biggest single investment adidas has ever put into a UK sporting event and includes the financial contribution to LOCOG, kitting out LOCOG’s athletes and volunteers, potential merchandise royalties and marketing activities leading up to the event.
adidas will be the exclusive supplier of branded and unbranded sports merchandise to all London 2012 venues and stores and they will also kit out the approximately 70,000 volunteers needed to man the Games and will provide them with the same level of care as athletes.
adidas will also help Team GB and Paralympics GB secure medals by supplying the most technologically advanced sporting apparel available. In addition, adidas is determined to increase sports participation in the UK by inspiring youth and supporting promising young athletes for the next five years and beyond.
Herbert Hainer, CEO and Chairman of the adidas Group said: “This is a fantastic opportunity for adidas and we are excited to become a Tier One partner of the London 2012 Olympic Games and Paralympic Games. Our heritage and technologies have been inseparable from the history of both the Olympic and the Paralympic Games."
The partnership with London 2012 will be the biggest single investment adidas has ever put into a UK sporting event and includes the financial contribution to LOCOG, kitting out LOCOG’s athletes and volunteers, potential merchandise royalties and marketing activities leading up to the event.
adidas will be the exclusive supplier of branded and unbranded sports merchandise to all London 2012 venues and stores and they will also kit out the approximately 70,000 volunteers needed to man the Games and will provide them with the same level of care as athletes.
adidas will also help Team GB and Paralympics GB secure medals by supplying the most technologically advanced sporting apparel available. In addition, adidas is determined to increase sports participation in the UK by inspiring youth and supporting promising young athletes for the next five years and beyond.
Herbert Hainer, CEO and Chairman of the adidas Group said: “This is a fantastic opportunity for adidas and we are excited to become a Tier One partner of the London 2012 Olympic Games and Paralympic Games. Our heritage and technologies have been inseparable from the history of both the Olympic and the Paralympic Games."
