Etam, the leading French lingerie brand, a part of the Future Group, showcased its latest ‘Seduction and Freshness Collection’, a line of lingerie specially crafted for the upcoming festive & wedding season.
The fabrics of the ‘Seduction & Freshness Collection’ range from striking motifs, fine woven, satin and knitted fabrics in matt, transparent & opaque finishes, in tones of black, grey, beige, blue and peach – the new colours of festivity.
The inner wear in the ‘Seduction & Freshness Collection’ have been specially put together so as to go well with traditional Indian clothes, such as saree blouses, ghagra cholis, salwar khameez, lehengas, etc.
A number of specially crafted bras also form a part of this collection, such as under-wired bras – for better uplifting support and magicup bra (with gel pads) for superior contour and a push up effect.
Said Jaydeep Shetty, CEO, Etam Future Fashions, “The Indian woman is more aware than ever before of what she wants, and is increasingly reaching right for it. When it comes to lingerie, Etam gives women unparalleled comfort and style.
The ‘Seduction and Freshness Collection’ is the latest in French lingerie. The colours and fits chosen for this season’s collection, strike a delicate balance between comfort and style.”
The Seduction collection includes romantic fabrics with extravagant traits of laces, ribbons and sophisticated detail, as is Etam’s forte internationally. This exquisitely crafted wedding collection is designed to make a woman feel sensuous and beautiful especially since the occasion demands it.
The Freshness of the festive season is captured in striking motifs, fine woven and knitted fabrics and an array of colours. Exotic influences from nature give natural synergy to sensual lingerie. Freshness is redefined with fresh colours and fresh prints, complementing the street chic look.
The fabrics of the ‘Seduction & Freshness Collection’ range from striking motifs, fine woven, satin and knitted fabrics in matt, transparent & opaque finishes, in tones of black, grey, beige, blue and peach – the new colours of festivity.
The inner wear in the ‘Seduction & Freshness Collection’ have been specially put together so as to go well with traditional Indian clothes, such as saree blouses, ghagra cholis, salwar khameez, lehengas, etc.
A number of specially crafted bras also form a part of this collection, such as under-wired bras – for better uplifting support and magicup bra (with gel pads) for superior contour and a push up effect.
Said Jaydeep Shetty, CEO, Etam Future Fashions, “The Indian woman is more aware than ever before of what she wants, and is increasingly reaching right for it. When it comes to lingerie, Etam gives women unparalleled comfort and style.
The ‘Seduction and Freshness Collection’ is the latest in French lingerie. The colours and fits chosen for this season’s collection, strike a delicate balance between comfort and style.”
The Seduction collection includes romantic fabrics with extravagant traits of laces, ribbons and sophisticated detail, as is Etam’s forte internationally. This exquisitely crafted wedding collection is designed to make a woman feel sensuous and beautiful especially since the occasion demands it.
The Freshness of the festive season is captured in striking motifs, fine woven and knitted fabrics and an array of colours. Exotic influences from nature give natural synergy to sensual lingerie. Freshness is redefined with fresh colours and fresh prints, complementing the street chic look.
