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UK : 'Active Crystals' by Philips & Swarovski

UK : 'Active Crystals' by Philips & Swarovski

Write: Maru [2011-05-20]
Two great names are joining forces to make fashion rhyme with “technical”. This season, Swarovski and Philips are unveiling their first collaborative project, a selection of veritable jewels of technology called “Active Crystals”.
Synonymous with freedom of movement, energy, design, high fashion and high tech, Philips and Swarovski are merging their design efforts to create stylish, desirable products that will enhance consumers’ lives.
Beautiful, practical and efficient, the “Active Crystals” by Philips and Swarovski prove there is a real compatibility between design and state-of-the-art technology.
The in-house design teams at Philips and Swarovski joined forces to create a line of ear-phones and USB memory keys made of silver metal and transparent crystal.
Music and light, poetry and precision, art and technology; are just a few words to describe how Philips and Swarovski have united to invigorate consumers’ senses.
A leader in enhancing consumers’ lifestyles, specializing in TV, video, audio, peripherals and accessories, portable and personal entertainment, Philips is the ideal partner for Swarovski to create new fashionable and innovative masterpieces.
Swarovski is world-renowned for its unique crystal expertise, the beauty and quality of its jewels and decorative objects. The new “Active Crystals” will embody Swarovski’s beautiful design and Philips expertise in innovative product designs.”
“Philips consumer products represent the best in style and design for the consumer electronics space,” explains Daniel Cohen, Member of Swarovski’s Executive Board.
“The Philips brand continues to grow in stature, notably in the field of sound and ear-phones where its products are considered among the best in the world."
Swarovski is a well-known brand in the fashion and jewellery industry and brings credibility, style, design and opportunity to Philips to create a unique product proposition and engage in a new market space.
“We are delighted to be partnering with Swarovski. The alliance enables us to enter the market of luxurious and fashionable electronic accessories for women,” said Rudy Provoost, CEO of Philips Consumer Electronics.
“Our cooperation creates a unique value proposition combining Philips leadership in innovation and Swarovski luxury aspiration. These new products will change the way women interact with innovation and technology.”