Although it’s bittersweet to see the carefree days of summer come to an end, we all look forward to the new fall styles. The cooler mornings and crisper nights make us reach for the extra layer in exchange for the flip flops and shorts.
lucy, an everyday performance apparel company focused on inspiring active, on-the-go women, is making the season transition easier with style. lucy announces the expansion of its signature pant styles in celebration of fall.
“Our pant wall is our heritage; it’s where we began with our fit, style and performance promise to our customers more than 5 years ago,” said Bonnie Choruby, VP Merchandising.
“Our new additions allow us to offer our customers more of what they love from lucy – the best fitting pants available. We have more styles and colors available in our fabrics than ever before. And they all perfectly compliment our customers’ lives, all day, every day.”
lucy offers three signature fabrications — lucy tech, lucy flex and lucy lux. The exclusive fabrics are the cornerstone of the lucy label apparel collections and support the technical aspect of each item within the collection.
All three signature fabrics offer quick-drying performance, plenty of stretch, exceptional resilience and, of course, the soft, luxurious hand customers have come to know and love from lucy.
The pant wall styles continue to be offered in lengths, something lucy pioneered in activewear. lucy is taking thenow popular concept and revolutionizing it further with ground breaking enhancements to again lead the activewear market. Six new styles in 3 signature fabrications are featured including.
The re-launch reflects the company’s commitment to provide trend-right options for real women’s bodies.“We understand that one size fits no one, because every woman is an individual, with her own shape and size."
"Our customers know us for our fit, and what better way to show our dedication than through enhancing our offering in our core products. The expansions were made based on customer feedback which we always take into consideration when updating an existing style,” Choruby commented.
The pant wall evolution will be ongoing as new styles and colors flow into the line up each season. From active travel to in-the-gym, lucy offers the fit, style and fabric for the season and for every woman.
