National survey from Sears Canada shows that while most Canadians enjoy shopping for Mother's Day gifts, most delay until the last minute.
With just over a week left until Mother's Day, most Canadians are starting to think about what to buy their moms, according to a new shopping survey from Sears Canada Inc.
If you are one of the nearly 20 per cent of Canadians who have forgotten to acknowledge Mother's Day in the past, it's not too late to redeem yourself: according to the survey, almost a third of Canadians (30%) do their Mother's Day shopping less than one week in advance.
The national survey conducted by Leger Marketing on behalf of Sears Canada, surveyed Canadians about their shopping habits for Mother's Day.
While the majority of Canadians (73%) responded that they purchase a Mother's Day gift for their mom every year, and nearly two thirds of Canadians (65%) claim to enjoy this yearly ritual, only 22 per cent plan their purchases more than two weeks in advance.
So how do sons compare to daughters in a Mother's Day gift-shopping face-off? The survey revealed that men are more likely than women (25% vs. 13%) to forget to acknowledge Mother's Day with a phone call, greeting card or gift.
In addition, men tend to leave the responsibility of purchasing a Mother's Day gift for their mom to their partner. In fact, one third of Canadian women handle Mother's Day gift purchases for not only their own mom, but for their partner's mom as well. On the other hand, men tend to spend more money on Mother's Day gifts than women ($61 vs. $51 respectively).
Even so, giving flowers for Mother's Day remains a popular choice, as the majority of Canadians (70%) admitted that they have given flowers to their mom for Mother's Day more than once.
"It's not surprising that the closer we get to Mother's Day, more customers ask for help in finding the perfect gifts for their moms," says Vincent Power, Director of Corporate Communications, Sears Canada.
"We're always happy to help with ideas and suggestions. And for those particularly hard-to-shop-for moms, you may want to consider scheduling a shopping session with one of our Elves who can help you find a gift Mom is sure to love."
