UAE: Fashion makes a big Splash in Deira City Centre
Write:
Kanya [2011-05-20]
Starting with just one store in 1993, the fashion house is now a leading retailer in the GCC with headquarters in Dubai and retail network of 63 Splash stores and 54 brand stores across the region. Splash showcases popular in-house collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC, and Scarlet, with international brands such as Maui and Sons and Yishion. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahr
ain and Saudi Arabia.
Splash, the international fashion retailer based in Dubai, launched its latest winter collection, Breakaway, at an ultra glamour fashion show at the Park Hayatt last week. The show was a visual delight that exuded metropolitan fashion week chic with combinations of striking styles, international models and ingenious choreography. The internationally acclaimed DJ Jazzanova rocked the turntables to top off this unforgettable fashion event.
Over 700 guests, including VIPs specially flown in from 10 countries, the crè¥ de la crè¥ of Dubai's fashion and business scene and Micky Jagtiani, Chairman of Landmark Group arrived in style of this exclusive affair. International media, with the likes of FTV, Al Rai, City Seven, Zee Arabia, and the daily press and monthly publications from all over the region, all caught coverage of this season's most sought after fashion event.
This fashion show required long preparation and lots of efforts of the organizers to carry it in this tremendous way. "Splash has definitely come a long way since its humble beginning 14 years ago. We were very excited to showcase our new collection at this exclusive fashion event and to share this with our customers, local and global partners, as well as the media. It's the first of more mega-fashion event's to come," said Raza Beige, CEO of Splash.
There were total of 33 models (22 females and 10 males) presenting 105 different outfits. One of the models even stopped doing this work, thus she participated on this fashion show presenting some special models of outfits.
Dubai-based, award winning events firm 9714 organized the event to the finest details creating a one of its kind extravaganza. "Splash is a powerful fashion retailer with over 60 stores across the GCC and Jordan. Its position as a home-grown 'high street' fashion retailer to work with them on this event and foresee a great continued relationship with Splash," stated Bong Guerrero, Director, 9714.
Splash unveiled its latest store at the popular Deira City Centre -Dubai on September, 1, 2007 with its new retail look reflecting the Yin-Yang concept. Located at the new ground floor extension of the mall, the store occupies an area of approx 15.000 sq ft and mirrors the brand's global aspirations and dynamic retailing philosophy.
During the launch of the new store, Raza Beig commented: "Deira City Centre is prestigious mall and we are delighted to have secured such a good location for our store. We have always aspired to be in Deira City Center and are proud to be a part of it. The launch of our store in the new ground floor extension is yet another opportunity to stand out and offer the best to our customers".
The new interiors of the Splash stores Deira City Centre dazzles the eye as it creates visual harmony and unity through the use of black and white which universally represents the two contrasting yet complementary concepts of Yin and Yang. The entire store affords a circular foot movement as if creating an endless walk with distinctive visual diversions at its individual brands. It brings to life each brand's unique personality through distinguishing d飯r, whilst being tied together through the overall co
ncept of Yin-yang combined with Splash's staple black and white logo colors.
Inspired by an ancient concept that suggests equality and balance within nature, the new store has been designed in a modern style to reflect the global vision of Splash. The design of Yin and Yang in fact underpins Splash's fashion philosophy which features innovative creations and classics tweaked with contemporary trends," Said Beig commenting on Splash's new look.
Deira City Center represents our first store with the new retail format in Dubai, which will be rolled out in phases across the UAE and other countries such as Jordan, Bahrain, Qatar, and Saudi Arabia," he added.
The launch of this ground floor extension signifies the final phase of Deira City Center's AED 350 million redevelopment program. "A significant proportion of this redevelopment has been focused on broadening the retail mix, with a view of expanding our valued customers' offering," said Fareed Abdelrahman, Vice President Deira City Center.
We are delighted to welcome Splash to the Center and especially privileged to host their new-concept store, which is the largest retail store (spanning 15,000 square feet) to open in this phase of the extension. Splash's reputation as a fast expanding retailer is renewed amongst the industry and their presence in Deira City Centre is sure to give added value and choice to our fashion-conscious customers," he concluded.
The Deira City Center is located in Deira, at the junction of the Al Garhoud Bridge Road near the Dubai Creek Golf and Yacht Club- by the Dnata intersection. The three-level center presents a large-scale shopping, entertainment, and leisure complex under one roof. It includes over 370 retail stores with exclusive fashion brands. It was opened in November 1995 on a gross built-up area of 189,000 square meters. It is equipped with 4,000 parking spaces.