Germany : OutDoor 2007 attracts higher footfalls
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Anay [2011-05-20]
OutDoor 2007 has show that it is the worlds leading international trade show for the outdoor sector. The European outdoor exhibition in Friedrichshafen enjoyed significant growth in all strategic areas.
The trade show closed on Sunday with a welcome 9-percent increase in visitors over the previous year. A total of 16,900 trade visitors from 70 countries made the international outdoor retailer and industry event at Lake Constance an absolute must on their calendar of events.
The 14th OutDoor opened its doors with a new exhibitor record: 731 companies from 39 countries, 80 percent of them from abroad, and a 7-percent increase in rented stand space in 11 exhibition halls gave the trade show outstanding results in 2007.
The top 100 firms in the outdoor sector were represented at Friedrichshafen, showcasing the latest products and trends in the area of nature and alpine sports, and featuring a total of 165 innovations and world premieres. With the OutDoor Industry Award, the trade show honoured outstanding products for their high degree of innovation and intelligent design. OutDoor also put the spotlight on two new sports disciplines: trail running and slacklining.
OutDoor is also a major international media event. Media attendance grew by 18 percent, with 805 registered newspaper and trade publication journalists (2006: 682 journalists), TV teams, and radio reporters from a total of 26 countries at the show (41 percent of journalists came from abroad).