The tenth anniversary J.Lindeberg AW 07 catwalk show in Milan was widely perceived as a complete step up in quality and ambition from everything that had gone before it.
All eyes were on the brand so every detail had to be perfect. The set was a huge white cube specifically constructed inside the Alcatraz nightclub in Milan.
The lighting installation featured a beautiful kinoflo rig for perfect daylight. Inside 500 seats awaited the circus to arrive. Each seat carried a luxury grey scarf presented in another white box as a gift to our prestigious visitors.
Back stage 23 fantastic men and 3 beautiful women styled by Alister Mackie awaited the command from Sam Gainsbury at front of house.
When the lights faded, the stomping and raucous soundtrack laid down by Steve Mackey got proceedings underway.
In the next 13 minutes J.Lindeberg went to a new level.
Finally, Creative directors Johan and Marcella Lindeberg took to the stage to a thunderous applause.
All eyes were on the brand so every detail had to be perfect. The set was a huge white cube specifically constructed inside the Alcatraz nightclub in Milan.
The lighting installation featured a beautiful kinoflo rig for perfect daylight. Inside 500 seats awaited the circus to arrive. Each seat carried a luxury grey scarf presented in another white box as a gift to our prestigious visitors.
Back stage 23 fantastic men and 3 beautiful women styled by Alister Mackie awaited the command from Sam Gainsbury at front of house.
When the lights faded, the stomping and raucous soundtrack laid down by Steve Mackey got proceedings underway.
In the next 13 minutes J.Lindeberg went to a new level.
Finally, Creative directors Johan and Marcella Lindeberg took to the stage to a thunderous applause.
