USA : Nexia to explore China thru eco-friendly clothing line
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Tacita [2011-05-20]
Nexia Holdings, Inc. through its wholly owned subsidiary Gold Fusion Laboratories announced today that it is exploring plans to enter the Chinese market with the Jared Gold Bamboo Collection and the Cut & Sew Black Chandelier Collection.
The Jared Gold Bamboo Collection focuses on soft knits made from 100 percent bamboo fiber. “With all the attention on the environment today, particularly the role China plays, we believe our clothing lines will be rapidly adopted by Chinese who want to 'go green' and contribute to the greater good. Bamboo is a regenerated cellulose fiber, is processed with no additives, is biodegradable, and has been praised for being 'the new, natural green and eco-friendly textile of the 21st century,” said Jared Gold, founder and senior designer of Black Chandelier.
President of Nexia Holdings, Richard Surber, said, “It is a natural for us to want to take our clothing lines to China. We have relationships in Shanghai through our manufacturing operations and the Chinese tend to like to do business with people they know. We are in the early phases, but see this as a next logical step.”
The Black Chandelier Cut & Sew Collection features 13 original styles designed by the Black Chandelier staff and is comprised of 100 percent combed cotton bodies and cotton/lycra blend 1x2 Rib. The combed cotton is pre-washed and very soft to the touch. The lycra in the rib promises a longer life to a T-shirt despite its frequency of wear.
Black Chandelier is currently updating their point-of-service operating system to provide access to real-time information in regards to store sales, projections and online sales. These efficiencies are being put in place in anticipation of the expected increased demand for the Holiday 2007 season, as well to cost-effectively expand into the most attractive locations with the right inventory.