UAE : Innovative jewellery ideas with Flex'it by Italian Fope

Damas, the leading international jewellery retailer in the Middle East, ushers in a new era in jewellery design with the launch of Flex’It, the latest collection of renowned Italian design house Fope.
Flex'it offers a unique selection of elastic bracelets that embraces modernity and practicality while keeping in tact the beauty and elegance of fine jewellery.
Made from 18kt white, red and yellow gold, the bracelets come in pure gold or with diamonds and semi-precious stones such as amethyst, topaz and citrine.
Speaking on the launch of Flex’It at Damas Les Exclusives Multi-brand Boutique in Dubai Festival City, Giuseppe Marcheluzzo, Export Manager of Fope, explained: Our design house is always in search for innovative jewellery ideas and with Flex'it, we are introducing an elastic bracelet that is modern and practical, yet retains the charming character of its precious materials.”
“We are in the belief that jewels have to interact with the woman who wears them. Flex’It bracelets perfectly cling to the wrist, which makes it an intimate component of every lady’s fashion ensemble.”
Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Fope in the Middle East, welcomes the addition of Flex’It to its roster of world-renowned jewellery brands: “We are very pleased to be part of the revolution taking place in the realm of jewellery design.
Fope’s Flex’It Collection will forever change the way we perceivepersonal adornment and we are making sure that our loyal clientele in the Middle East will not be left behind when it comes to the latest developments in jewellery.”