UK : High street retailer launches made-to-measure service

Marks & Spencer announces the launch of a brand new made-to-measure shirt service for men. Available exclusively online, customers can order individually styled and fitted made to measure shirts.
In just five steps, it’s simple to choose from a host of different fabric and styling options with a variety of cut, collar, cuff and stitching details available as well as a personal monogramming option.
Using new online technology supplied by Shirtsdotnet.com, the online made-to-measure shop shows the shirt being created at each stage so fabric and styling details can be reviewed and altered before buying.
Using a unique way of calculating the size of the shirt, men are asked to input their height, weight, age and collar size. These measurements then generate a size which is unique, giving a truly made-to-measure shirt. Men can then choose from a traditional, tailored or slim fit.
The options:
- 22 fabric choices
- 8 different collar types
- 5 different cuff choices
- Pocket option
- Long or short sleeve
- Monogramming
- 3 different choices of placket and hem
- 3 categories of fit: traditional, standard, and slim
- This gives over 25,000 unique style options.