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India : Alta Moda Garments brings 14 top Italian brands

India : Alta Moda Garments brings 14 top Italian brands

Write: Morrison [2011-05-20]
Alta Moda Garments Ltd, a Hyderabad based garment company formed with a definitive focus on retail fashion trade, today announced that it will be launching 14 top Italian brands in India. The company which has a strong base in European market tied-up with some of the best designers of Italy and will cater to the urbane, upper and mid-income groups in here in India.
Alta Moda plans to set-up 100 stores by end of FY-09 in the range of 500 – 5000 sq.ft having three trade models. Initially, Alta Moda will open its flag ship showroom in major metros to bring all top brands under one umbrella. The company would also establish an exclusive brand for online sales.
A typical Alta Moda store will have 400 women and 300 men products ranging from clothing to accessories. These products would be priced in the range of Rs 3,000 to Rs 30,000 for women, Rs 5,000 to Rs 30,000 for men and Rs 1,500 onwards for accessories.
The company is taking all measures to ensure that qualified and in house trained fashion counselors’ advice the customers on the latest fashion trends. Alta Moda will be targeting all major and mini-Metros along with Tier-II and Tier-III cities across the country for their stores.
Talking about their business model Mr Manoj Saraogi, CEO of Alta Moda said, ``India is on the threshold of global fashion and the aspirational lifestyles of `Young Indians’ has created a vast demand for hi-end and foreign brands."
"For the first time Alta Moda will be bringing Loro Piana, the best fabric in the world into India under the brand name of Gian Mario Matera’’ Alta Moda sees huge potential for their business model and average sales of each store would be around Rs 20 lakhs per 1000 sq.ft per month with 70% of the revenues coming from womens and 30% from mens products.
Alta Moda Garments - a leading global player in the textile industry is headquartered at Hyderabad, India. Alta Moda – Italian for `High Fashion’ is formed with a focus on retail fashion trade and is backed by qualified promoters and experienced professionals.