Cary, N.C.-based Cotton Incorporated’s newest Seal of Cotton trademark, which includes the word “ Natural,” will soon be found on the packaging of 100-percent cotton articles from six companies offering a range of products from apparel and infants’ products to bedding and home fashions to art papers to personal-care swabs and pads. The new Natural™ trademark is intended as a reminder to consumers that in the current eco-conscious environment, cotton is a natural fiber; and also points to 25 years of environmental improvements in the cultivation of cotton.
“The US cotton industry has made tremendous gains in being a cleaner and greener crop: pesticide use has been cut in half and the use of irrigated water has been reduced nearly that much,” said J. Berrye Worsham, president and CEO, Cotton Incorporated. “At the same time, yields have increased on virtually the same acreage.”
The six companies that have adopted the new trademark include: Greensboro, N.C.-based AQ Textiles LLC, for its Intellatex™ anti-allergenic bedding; Scranton, Pa.-based Concorde Apparel Co. LLC, for its corduroy, seersucker and velvet sports coats and men’s apparel; New York City-based Cutie Pie Baby Inc., for its infant/layette products; Legion Paper, New York City, initially for its Rising®, Stonehenge and Somerset art paper lines, with others to be added; Los Angeles-based Filo America, for its cotton swabs, rounds and squares; and Allentown, Pa.-based Sure Fit Inc., for its organic cotton slipcovers.
Interest in using the Natural trademark is growing, and a number of other brands are also expected to adopt it, according to a Cotton Incorporated spokesperson.
