Born and brought up in the epicenter of heritage and tradition in the ancient city of Jodhpur, designer Raghavendra Rathore knows only too well the value of ‘Brand India’. His traditional upbringing and training of his craft at the Parsons School of Design in New York gave him the international edge and the insight to create the right mix of aesthetics, craft and heritage in his designs. Mixing old-fashioned workmanship with modern aplomb, Rathore finds newer, subtler ways to evoke the spirit of a by-gone age with a fresher approach. Working in various mediums such as Interior & furnishing design, Outdoor Iron & Wood Furniture Design, gourmet products, Fashion Design and now Lifestyle & Home, he works towards setting newer standards in the design frontier.
