If you have tried to stock your wardrobe with planet friendly choices, but find that many eco-friendly fashions are not very friendly on your wallet, you are in for a pleasant update. Check out these under $50 fashion-forward finds from familiar stores, like Target. So affordable you might be able to wear nothing but “green.”
H&M - in addition to its plan of upping its organic cotton use by 50% over last year (note: it doesn't label most of its organic apparel as such), on Earth Day H&M will debut a line made partially from recycled plastic bottles (many pieces under $50). Loomstate for Target - full line of limited-run men's and women's casual-cool clothes (jeans, dresses, even swimwear) from Loomstate; available starting Sunday, ending mid-May ($45 and under). Zoe&Zac - Payless's new line of casual footwear, bags, and jewelry made with materials like hemp, organic cotton, and water-based glues; designed with help from eco-model Summer Rayne Oakes, available now. For every pair you buy between now and May 4, Payless will donate $1 to plant trees ($30 and under). Urban Outfitters Urban Renewal - bid on hand-picked vintage clothing, many from big-name designers; available now with new stuff every week (starting at $10; note that items may get bid up beyond $50).