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New logo for city promotion

New logo for city promotion

Write: Forbes [2011-05-20]

Newman Huo

THE Shenzhen Municipal Bureau of Culture, Sports and Tourism will have a new logo to show the new image of Innovative Shenzhen, Capital of Fashion, a press conference was told yesterday.

Designed by the Shenzhen Zhang Dali Design Co. Ltd., the new logo features the elements of a flying roc, azalea flowers and a crescent moon.

The flying roc s two wings are said to stand for the booming development of the city s economy and culture.

The colorful azalea, the city flower of Shenzhen, reflects the youthful beauty and vitality of the city.

The crescent moon looks like a smile, which is said to represent the hospitality and compassion of Shenzhen people.

The Shenzhen Municipal Bureau of Culture, Sports and Tourism was established on August 7, 2009 in a reshuffle of the bureaus of culture, sports and tourism and the culture industry development office.