Newman Huo
THE Shenzhen Municipal Bureau of Culture, Sports and Tourism will have a new logo to show the new image of Innovative Shenzhen, Capital of Fashion, a press conference was told yesterday.
Designed by the Shenzhen Zhang Dali Design Co. Ltd., the new logo features the elements of a flying roc, azalea flowers and a crescent moon.
The flying roc s two wings are said to stand for the booming development of the city s economy and culture.
The colorful azalea, the city flower of Shenzhen, reflects the youthful beauty and vitality of the city.
The crescent moon looks like a smile, which is said to represent the hospitality and compassion of Shenzhen people.
The Shenzhen Municipal Bureau of Culture, Sports and Tourism was established on August 7, 2009 in a reshuffle of the bureaus of culture, sports and tourism and the culture industry development office.