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American Cashmere brand Qi enter in China domestic market

American Cashmere brand Qi enter in China domestic market

Write: Ian [2011-05-20]

Qi was founded in 2002, sell fashion cashmere finished-products such as menswear, womenswear, childrenswear and household products. In the past years, Qi successfully launched 100% cotton and other blended textile products. In 2006, it registered Qi sport brand and provided to 50 Country Clubs in U.S. Today, Qi owns more than 1,500 points of sale, it also can be found in big department store: Bloomingdales, Neiman Marus or SaksFifth Avenue.

Qi not only developed well in U.S., it also extends to overseas markets: Qi entered in Canada market (Montreal, Vancouver and Toronto) in 2007; European markets include: British, French, Spain, Holland, Germany, Portugal, Italy, Sweden, Turkey and Czech Republic.

Before into China market, Qi make a special survey found that young Chinese with high-income group became bigger and bigger. Qi apparel should be able to satisfy the consumer groups. It is developing retail sales in China and planning to open its first boutique in Shanghai.