The NBA superstar Kevin Garnett arrived in Beijing on 1st, August to sign endorsement contract with China's leading sports brand Anta. It is known that he will visit Xiamen and Shanghai except Beijing in 8 days to take part in a series of activities. Garnett is Anta's second NBA brandspokes person. Two months ago, it also signed the Rocket forward Luis Scola as its brandspokes person.
As the leading sports brand in China, Anta group pays great attention to its basketball business. It is called as the “engine of China's basketball league matches" because it has sponsored both China Basketball Association and China University Basketball Association.
Since Anta chooses two international basketball stars as its brandspokes persons, its intention to explore international market is quite obvious. After Peak became the sponsor of NBA and Lining changed its logo, Anta, as another sports products giant in China also begins its road to international market.
Photo source: www.anta.com
