With the Olympics approaching, the design competition of various sporting goods becomes intense increasingly. The efforts of designers will be presented by then. But the designers’ wisdom actually caused a growing condemnation goes with the problem of “over design”. “Beijing Swimsuit” incident is a case.
“LZRRaver”, a new super swimsuit produced by Speedo, has an agname called “Beijing Swimsuit”. Since February 2008, it has helped swimmers to break nearly 40 world’s records. In order to win the award, athletes wear the new Speedo swimsuit and tore up the contract signed with former sponsors. However, a major debate comes out: whether the high level of swimming is the competition between the athletes, the competition between athletes and water, or the competition between money and technology?
